Collaborated with Patrick Janelle, a New York City-based travel, lifestyle, and fashion influencer, to design a website that offered his loyal followers a deeper connection to his life. Moving beyond a traditional blog, we developed a map-based web app that showcases city guides alongside a visual map of his Instagram posts, providing real value to his readers.

The project unfolded in several phases: from initial concepting and wireframing/UX to design iterations, prototyping with Principle, and ultimately full development. The result was a platform that seamlessly integrated storytelling, functionality, and Patrick’s unique style.