Julie Devinski, a New York City-based nutritionist and dietitian, sought a website that would set her apart from other clinicians, food bloggers, and lifestyle influencers. To achieve this, I led creative direction, art direction, branding, styling, food photography, and the full website build.

The result was a website with a great UX that clearly communicated Julie’s professionalism and services, making it easy for visitors to understand her expertise and book a consultation. An editorial approach to art direction and photography further distinguished Julie’s brand, helping her stand out in a competitive field.