At Squarespace, I shaped how users experience the brand through design and imagery. I directed the creation of website templates and photoshoots, blending modern aesthetics with intuitive functionality. Building out the content studio from the ground up, I led photography initiatives that brought templates to life with rich visuals. Collaborating closely with the UX and marketing teams, I helped conceptualize new design approaches and played a role in redesigning the Squarespace.com homepage—refining the brand story, streamlining navigation, and guiding potential customers toward conversion.